Bridging the Gap: The Rise of Digital Media and its Impact on Cuban Society

Resumen

The aim of this article is to critically analyse the transformative changes in Cuba’s communications landscape, marked by the introduction of new communication policies and the rapid rise of digital media. It also identifies persistent challenges that undermine the equitable use of digital technologies. Furthermore, it examines the inherent contradiction between the increasing accessibility of digital media and persistent state regulation and censorship, which impede the full realisation of digital platforms as instruments for civic participation and public discourse. Through a critical analysis of these dynamics, the article posits that while Cuba’s communications landscape is undergoing significant modernisation, this transformation is fraught with contradictions. It concludes that the future of digital media in Cuba will depend not only on technological advances but also on strategic interventions aimed at ensuring equitable access, fostering digital literacy and addressing the underlying power structures that govern the flow of information.