Competitividad de Microempresas de Agroinsumos en Ecuador frente a costos y política agropecuaria Actual
Palabras clave:
competitividad, microempresas de agroinsumos, calidad del servicio, costos operativos, política agropecuariaResumen
Las microempresas de agroinsumos en Ecuador enfrentan un entorno caracterizado por incremento de costos operativos, exigencias regulatorias y necesidad de fortalecer su competitividad en mercados dinámicos. En este contexto, el presente estudio analizó la incidencia de la calidad del servicio, el alza de costos operativos/comerciales y la capacidad de adaptación a la política agropecuaria sobre la competitividad empresarial. Se desarrolló una investigación con enfoque cuantitativo, diseño no experimental de corte transversal y alcance correlacional-explicativo, aplicada a una muestra de 100 propietarios, administradores y responsables comerciales del cantón Mocache durante el período fiscal 2025. La recolección de datos se realizó mediante encuesta estructurada y el análisis incluyó técnicas estadísticas descriptivas e inferenciales. Los resultados evidenciaron que la calidad del servicio y la capacidad de adaptación incidieron positivamente en la competitividad, mientras que el alza de costos presentó un efecto negativo significativo, evidenciando su impacto en la sostenibilidad empresarial.
Descargas
Citas
Ali, M. H., Suleiman, N., Khalid, N., Tan, K. H., Tseng, M.-L., & Kumar, M. (2021). Supply chain resilience reactive strategies for food SMEs in coping to COVID-19 crisis. Trends in Food Science & Technology, 109, 94–102. https://doi.org/10.1016/j.tifs.2021.01.021
Arkadan, F., Macdonald, E. K., & Wilson, H. N. (2024). Customer experience orientation: Conceptual model, propositions, and research directions. Journal of the Academy of Marketing Science, 52(6), 1560–1584. https://doi.org/10.1007/s11747-024-01031-y
Dau, L. A., Chacar, A. S., Lyles, M. A., & Li, J. (2022). Informal institutions and international business: Toward an integrative research agenda. Journal of International Business Studies, 53(6), 985–1010. https://doi.org/10.1057/s41267-022-00527-5
Dankyira, F. K., Essuman, D., Boso, N., Ataburo, H., & Quansah, E. (2024). Clarifying supply chain disruption and operational resilience relationship from a threat-rigidity perspective: Evidence from small and medium-sized enterprises. International Journal of Production Economics, 274, Article 109314. https://doi.org/10.1016/j.ijpe.2024.109314
Fabrizio, C. M., Kaczam, F., Moura, G. L., Silva, L. S. C. V., Silva, W. V., & Veiga, C. P. (2022). Competitive advantage and dynamic capability in small and medium-sized enterprises: A systematic literature review and future research directions. Review of Managerial Science, 16(3), 617–648. https://doi.org/10.1007/s11846-021-00459-8
Faramarzi, A., Worm, S., & Ulaga, W. (2024). Service strategy’s effect on firm performance: A meta-analysis of the servitization literature. Journal of the Academy of Marketing Science, 52(4), 1018–1044. https://doi.org/10.1007/s11747-023-00971-1
Gahler, M., Klein, J. F., & Paul, M. (2023). Customer experience: Conceptualization, measurement, and application in omnichannel environments. Journal of Service Research, 26(2), 191–211. https://doi.org/10.1177/10946705221126590
Gao, L. X., de Haan, E., Melero-Polo, I., & Sesé, F. J. (2023). Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention. Journal of the Academy of Marketing Science, 51(2), 334–371. https://doi.org/10.1007/s11747-022-00898-z
Gill, P., & Kim, S. K. (2021). From franchisee experience to customer experience: Their effects on franchisee performance. Journal of the Academy of Marketing Science, 49(6), 1175–1200. https://doi.org/10.1007/s11747-021-00788-w
Homburg, C., & Tischer, M. (2023). Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. Journal of the Academy of Marketing Science, 51(5), 1046–1074. https://doi.org/10.1007/s11747-023-00923-9
Huo, B., Li, D., & Gu, M. (2024). The impact of supply chain resilience on customer satisfaction and financial performance: A combination of contingency and configuration approaches. Journal of Management Science and Engineering, 9(1), 38–52. https://doi.org/10.1016/j.jmse.2023.10.002
Kalaignanam, K., Tuli, K. R., Kushwaha, T., Lee, L., & Gal, D. (2021). Marketing agility: The concept, antecedents, and a research agenda. Journal of Marketing, 85(1), 35–58. https://doi.org/10.1177/0022242920952760
Keefe, D. H. S., Jang, H., & Sur, J.-M. (2024). Digitalization for agricultural supply chains resilience: Perspectives from Indonesia as an ASEAN member. The Asian Journal of Shipping and Logistics, 40(4), 180–186. https://doi.org/10.1016/j.ajsl.2024.09.001
Pal, T., Ganguly, K. K., & Chaudhuri, A. (2024). Digitalisation in food supply chains to build resilience from disruptive events: A combined dynamic capabilities and knowledge-based view. Supply Chain Management: An International Journal, 29(6), 1042–1062. https://doi.org/10.1108/SCM-02-2024-0108
Saleem, S. M. U., Taib, C. A., Ikram, M., & Mehmood, W. (2024). A comprehensive analysis of service quality: A systematic literature review. Total Quality Management & Business Excellence, 35(9–10), 1124–1166. https://doi.org/10.1080/14783363.2024.2357805
Tueanrat, Y., Papagiannidis, S., & Alamanos, E. (2021). Going on a journey: A review of the customer journey literature. Journal of Business Research, 125, 336–353. https://doi.org/10.1016/j.jbusres.2020.12.028
Vargo, S. L., Peters, L. D., Kjellberg, H., Koskela-Huotari, K., Nenonen, S., Polese, F., Sarno, D., & Vaughan, C. (2023). Emergence in marketing: An institutional and ecosystem framework. Journal of the Academy of Marketing Science, 51(1), 2–22. https://doi.org/10.1007/s11747-022-00849-8
Zhao, N., Hong, J., & Lau, K. H. (2023). Impact of supply chain digitalization on supply chain resilience and performance: A multi-mediation model. International Journal of Production Economics, 259, Article 108817. https://doi.org/10.1016/j.ijpe.2023.108817
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2026 Keyla Norely Iperti Litardo, Franklin Fabricio Macías Demera
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
https://scholar.google.com/citations?user=2Nf0GWoAAAAJ&hl=es 
