ENTREPRENEURS OF INDIAN WOMEN: MOTIVATIONS, BARRIERS AND PERFORMANCES

Abstract

Women entrepreneurship development is an important part of human resource development. This paper focuses on exploring the
barriers and motivations of women entrepreneurs. The study is based on both primary and secondary data. The primary data was
collected through the well-structured questionnaire and distributed among the 100 women entrepreneurs. Surveys were carried in
the area of New Delhi (India). The research found women entrepreneurs having primary responsibility for children, home and
older dependent family members, poverty and illiteracy, borrowing loan, lack of finance, business size, age, lack of knowledge
and experienced in marketing of products, poor managerial and technical skills, discriminations, multiple responsibilities,
demographic factors, social, cultural and religious obstacles etc. The research has also identified that many women-owned
enterprises were formed in the informal or unorganized sector. These new firms were concentrated in industries where women
entrepreneurs have been active by tradition and the opening was mostly started among household-based enterprises. It is also
described that there are various factors for success of women entrepreneurship like- education, hard work, skilled women, sincerity
and honesty, best quality of product, and dedication have been recognized as the most significant factors.