STRATEGIC PLANNING APPLIED TO LOCAL DEVELOPMENT OF COMMUNITIES AND PEOPLE IN A SITUATION OF POVERTY

Abstract

In Mexico, the State is responsible for national economic planning for the development and well-being of the population, especially those facing problems of poverty and social backwardness. For this, it has strategic planning as a methodological analysis tool. The objective of the research is to draw up a strategic plan for the local development of communities in poverty, taking as a reference a type locality. Hypothesis. If a strategic plan for local development focused on rural communities in poverty were applied, then the determining and conditioning factors of the problem would be identified, the appropriate means to deal with it would be established, and the established public policies would be efficiently targeted. Method. Social research with a descriptive and transversal quantitative approach, applied in a community in a situation of poverty. From a population universe of 500 fa milies, and by simple random sampling with a 95% confidence interval and a 5% margin of error, a sample of 90 households was determined. A structured questionnaire was applied based on previous research. Results. The determinants of poverty were
identified as well as their strengths and weaknesses, with which a prototype strategic plan for local development was prepared.