UNA VISIÓN ELECTRE AL POSICIONAMIENTO COMPETITIVO QUE CONSIDERA LA NO RACIONALIDAD

Abstract

An Electre Vision to the Competitive Position that values the Absence of Rationality. The problem of the Competitive Position according to its nautre classifies as a multicriterion discreet method(MCDM) aimed at the needs of the claimant, even more today when the customer and the fulfillment of his/her demand are fundamental for the enterprises management. The solution as element of the applications´set of the MCDM has different approaches. The Electre philosophy is one of the most widely spreads in the world. In this paper we offer a proposal by means of which you would get the position with the minimum violations and incomparabilities that generally appear because of the lack of transitivity and the completeness that the relation of outranking contains