A NOTE ON MARKETING POLICIES: THE CASE OF EXPONENTIALLY DETERIORATING INVENTORY WITH VARIABLE MARKUP UNDER RANDOM INPUT

Authors

  • Ajay S. Gor Pramukh Swami Science & H. D. Patel Arts College
  • Nita H. Shah Department of Mathematics, Gujarat University, Ahmedabad
  • C.C. Gujarathi Department of Statistics, S. P. University, Anand

Keywords:

Marketing policies, deterioration of units, price dependent deterministic demand

Abstract

An inventory model is developed under different marketing policies using the concept of variable markup when units in inventory are subject to deterioration, quantity discounts are offered and quantity received is a random variable. The effect of deterioration of units and various parameters on optimum markup and procurement quantity is studied. The model derived is supported with a numerical example

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Published

2023-06-09

How to Cite

Gor, A. S., Shah, N. H., & Gujarathi, C. (2023). A NOTE ON MARKETING POLICIES: THE CASE OF EXPONENTIALLY DETERIORATING INVENTORY WITH VARIABLE MARKUP UNDER RANDOM INPUT. Investigación Operacional, 28(3). Retrieved from https://revistas.uh.cu/invoperacional/article/view/6356

Issue

Vol. 28 No. 3 (2007): Investigacion Operacional

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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