CARTOGRAFÍA BIBLIOMÉTRICA DE CALIDAD DE LA RELACIÓN

Abstract

This paper reviews the concept of "relationship quality" as a theoretical category of marketing. For this purpose, the search of the concept in the Scopus database is carried out, selecting 808 research papers, corresponding to three research areas: Business, Management and Accounting; Social Sciences and Econometric, Economic and Finance that incorporate this concept. Two important analysis were carried out using contemporary methods of bibliographic cartography through VOSviewer software: co- citation analysis of 122 journals and co-occurrence analysis of 12638 terms used in titles and abstracts of documents with textual mining methodology. The results show a growing interest in the concept, through 7 clear lines of research, and the need for future research that relates the concept to other complementary constructs.