VALOR PERCIBIDO POR EL CLIENTE: CARTOGRAFIA BIBLIOMETRICA

Abstract

This article presents a bibliographic tracking strategy as a complementary alternative to the systematic literature review, using contemporary research strategies focused on bibliographic cartography, facilitating the general understanding of a particular subject. As an example, the concept "customer perceived value" is revised as a theoretical category of marketing. The process begins with the search of the information through indexed databases, to be then processed with the bibliometric mapping software VOSviewer. The exercise developed for this article begins with the search of the term in the Scopus database, selecting 232 research papers, corresponding to three research areas: Business, Management and Accounting; Social Sciences and Econometric, Economic and Finance that incorporate the concept. Two important analyzes are carried out using bibliographic cartography through VOSviewer software: co-citation of journals and co-occurrence of terms used in titles and summaries of documents with textual mining methodology. The results show a growing interest in the concept, through five clear lines of research, and the need for future research that relates the concept to other complementary constructs